Scaling Book Marketing Mountain
2.3 million. That’s how many books are published in the United States each year according to Publishers Weekly.
Roughly 44,200 new books per week. More than 6,300 a day.
It’s tough for any author to stand out in that crowd. Thankfully, I’ve got a cute leading pup to help cut through the noise.
Seriously, who could say no to this dog?
That said, a cute face alone won’t sell books. Here’s a peek at what a self-publishing author like me has to do to market their book.
Reach out to local bookstores and libraries
We’re blessed in Baltimore to have several independent bookshops and wonderful library systems in both the city and the county. I’m hoping to get some of them interested in carrying the debut picture book from a local author.
Craft targeted outreach to influencers, podcasters, and other authors
I know the likelihood of having the blurb, share, or recommend the book is extremely low. But if even one of them said “yes,” it would be a massive boost.
Place guest posts or essays in related blogs and online media
I’m working on several pieces about why I think it’s important to teach children about self-confidence, why I’m a vocal proponent of pet adoption, and how writing this book helped heal something within myself.
Consider events to sell at in person
Farmers markets, craft fairs, and other community events are typical outlets for self-publishers to sell books and make connections for speaking events or school visits. These can be expensive up front but lucrative if those connections pan out.
Design sell sheets and social graphics
I’m not a professional designer, but I know my way around Canva. I’ll use these designs to support each of the methods I’ve listed above.
Plan and pull off the launch party
This is the fun part — and, hopefully, I’ll have some news on this soon! (And yes, of course you’ll be invited.)
Do you know someone who could help?
Whether it’s a teacher, a librarian, a friend who works in a bookstores, someone you know with a blog or a podcast, any warm leads you can send my way are invaluable!
Send me an email, and in return I’ll send you my undying love and gratitude.